Trane and Mediagistic have partnered to bring you a new program…
Establishing an online presence without breaking the bank!
TraneSites.com is the affordable solution for dealers who want to take the first step in establishing a strong online brand presence. Developed specifically with modest budgets in mind, TraneSites.com base program will help you start to build your digital footprint with a professional website, domain evaluation, logo optimization and more. With minimal investment, you’ll start to see your digital footprint, as well as your brand voice, take shape quickly.
As your online presence becomes more familiar to your customers, you can add additional services to help capitalize on lead-generation efforts like paid ads on platforms such as Google and Facebook.
For just $4,188 you get:
3 Easy Qualifications
All Trane dealers are eligible to participate in the program as long as they meet a few guidelines.
The status of your website
There are two paths to this qualification: you either have a website or you don’t. If you don’t have a website then you have come to the right place… this program is perfect for you! If you do have a website then there will be an evaluation completed to ensure the new site would not interfere with any presence you have already created online. The goal of this program is to ensure you have a mobile-responsive website that professionally represents your brand to customers in your area.
Your marketing budget
This program was specifically designed to assist dealers who typically spend less than $10,000 per year on their marketing efforts. Sometimes these funds are spent on some direct mail pieces or perhaps a small billboard near the shop. These are excellent efforts to help build brand awareness in your area but doesn’t help if consumers cannot find you online. If you typically spend about this much money each year advertising your business then participating in TraneSites.com is an excellent investment in the future success of your online presence.
Trane is your primary HVAC brand
In order to qualify for this program, Trane must be your primary brand. The website will be developed to meet current Trane co-op guidelines and will not be co-branded with any other manufacturer.
Additional services available:
Facebook Account Set-up
This is the perfect opportunity to have your company’s Facebook page professionally created. This service includes the creation of your Facebook account, creation of a customized banner featuring your company name and logo and website coding to link your new website to your new Facebook page. You will receive login credentials and administrative access to the account.
Directory Listing Service
Almost equally important to a professional website is NAP consistency across the major internet directories. This add-on service will ensure that your Name, Address, and Phone are correctly displayed so consumers can easily locate your contact information. Some of the primary directories that will be included in this update are Google My Business, Yelp, Bing and CitySearch.
*Price per year
Database Plotting Services
What better way to understand your service area than to visually see the areas you service the most. By providing your database we can plot this information utilizing an interactive mapping software so you can review the data and evaluate where the majority of your business is originating. This information can be invaluable to your marketing efforts and help you pinpoint areas where you may need to grow your brand. All you need to provide is the address, city, state and zip code of the homes you have serviced and we will do the rest!
Every year Trane promotes an extremely competitive offer to entice consumers to replace their older systems. You can capitalize on this promotion by enrolling in a direct mail campaign specifically created to target homeowners in your service area. The 9x6 postcard utilizes the latest Trane ad in addition to your company information and special offers. You can enroll for the Spring Promo, the Fall Promo, or both!
*Price based on a quantity of 4,000 postcards, per season