Trane and Mediagistic have partnered to bring you a new program…

Trane and Mediagistic have partnered to bring you a new program…

Establishing an online presence without breaking the bank!

TraneSites.com is the affordable solution for dealers who want to take the first step in establishing a strong online brand presence. Developed specifically with modest budgets in mind, TraneSites.com base program will help you start to build your digital footprint with a professional website, domain evaluation, logo optimization and more. With minimal investment, you’ll start to see your digital footprint, as well as your brand voice, take shape quickly.

 

As your online presence becomes more familiar to your customers, you can add additional services to help capitalize on lead-generation efforts like paid ads on platforms such as Google and Facebook. 

For just $4,188 you get:

Website Development
First step: choose a site design from three distinct options. From there, we’ll customize the design with information and images relevant to your business and the areas you service. Your new site will also be mobile-responsive, and contain up to 15-pages of pre-written, boilerplate HVAC related content.
Domain Evaluation Services
You’ll be provided training assistance for your domain purchase and website activation with the registrar.
Google Analytics Account Set-up
We will work closely with you to ensure that your Google Analytics Account is setup and the tracking codes are placed on your website properly. Once the account is activated, you’ll receive the login credentials for administrative access. This will allow you to have full visibility to the activities of those who visit your site such as: when they visit, their geographical location and what pages they viewed. This is valuable information to begin documenting as you build your online presence.
Logo Optimization
We will be optimizing your current company logo file to ensure you have the various formats needed when creating your branding elements. The logo you provide will be reconstructed “as-is” and provided back to you in the standard formats the creative industry uses when developing advertising elements. Whether they are creating your business cards or designing your van wrap, they will ask for ‘working files’ of your logo. Now the files you need will be at your fingertips!
CMS Access & Hosting
You will have full access to the Content Management System (CMS) on the platform that hosts your website. This access allows you to update your website at any time, from anywhere. Training and support is available to you online with step-by-step instructions on how to update every element of your website.

Choose your design

3 Easy Qualifications

All Trane dealers are eligible to participate in the program as long as they meet a few guidelines.

3 Easy Qualifications

All Trane dealers are eligible to participate in the program as long as they meet a few guidelines.

1

The status of your website

There are two paths to this qualification: you either have a website or you don’t. If you don’t have a website then you have come to the right place… this program is perfect for you! If you do have a website then there will be an evaluation completed to ensure the new site would not interfere with any presence you have already created online. The goal of this program is to ensure you have a mobile-responsive website that professionally represents your brand to customers in your area.

2

Your marketing budget

This program was specifically designed to assist dealers who typically spend less than $10,000 per year on their marketing efforts. Sometimes these funds are spent on some direct mail pieces or perhaps a small billboard near the shop. These are excellent efforts to help build brand awareness in your area but doesn’t help if consumers cannot find you online. If you typically spend about this much money each year advertising your business then participating in TraneSites.com is an excellent investment in the future success of your online presence.

3

Trane is your primary HVAC brand

In order to qualify for this program, Trane must be your primary brand. The website will be developed to meet current Trane co-op guidelines and will not be co-branded with any other manufacturer.

Additional services available:

Facebook Account Set-up

This is the perfect opportunity to have your company’s Facebook page professionally created. This service includes the creation of your Facebook account, creation of a customized banner featuring your company name and logo and website coding to link your new website to your new Facebook page. You will receive login credentials and administrative access to the account.

$500

Directory Listing Service

Almost equally important to a professional website is NAP consistency across the major internet directories. This add-on service will ensure that your Name, Address, and Phone are correctly displayed so consumers can easily locate your contact information. Some of the primary directories that will be included in this update are Google My Business, Yelp, Bing and CitySearch.

$500*

*Price per year

Database Plotting Services

What better way to understand your service area than to visually see the areas you service the most. By providing your database we can plot this information utilizing an interactive mapping software so you can review the data and evaluate where the majority of your business is originating. This information can be invaluable to your marketing efforts and help you pinpoint areas where you may need to grow your brand. All you need to provide is the address, city, state and zip code of the homes you have serviced and we will do the rest!

$100

Direct Mail

Every year Trane promotes an extremely competitive offer to entice consumers to replace their older systems. You can capitalize on this promotion by enrolling in a direct mail campaign specifically created to target homeowners in your service area. The 9x6 postcard utilizes the latest Trane ad in addition to your company information and special offers. You can enroll for the Spring Promo, the Fall Promo, or both!

$2,500*

*Price based on a quantity of 4,000 postcards, per season

Database Plotting Services

What better way to understand your service area than to visually see the areas you service the most. By providing your database we can plot this information utilizing an interactive mapping software so you can review the data and evaluate where the majority of your business is originating. This information can be invaluable to your marketing efforts and help you pinpoint areas where you may need to grow your brand. All you need to provide is the address, city, state and zip code of the homes you have serviced and we will do the rest!

$100

Direct Mail

Every year Trane promotes an extremely competitive offer to entice consumers to replace their older systems. You can capitalize on this promotion by enrolling in a direct mail campaign specifically created to target homeowners in your service area. The 9x6 postcard utilizes the latest Trane ad in addition to your company information and special offers. You can enroll for the Spring Promo, the Fall Promo, or both!

$2,500*

*Price based on a quantity of 4,000 postcards, per season